MBA executives consult Deutsche Telekom

Participants of the IBR Global MBA from Ukraine and India worked on an innovative consulting project for Deutsche Telekom. Under the guidance of Professor Dr. mult. André Watkins (South Africa) and Professor Dr. Moedinger (Germany) IBR students impressed Deutsche Telekom with suggestions for how to enter new foreign markets. This was not only an academic exercise within the framework of the Global MBA, but a presentation of realistic solutions to real management problems faced by Deutsche Telekom.

With an increasing rivalry inside Germany the company has to think on how to expand into new markets. IBR MBA students developed innovative ideas for marketing strategies and changing the existing operational model. Deutsche Telekom expressed its thankfulness for the event to Professor Watkins and Moedinger.