Marketing for Indian Hi-Tech

IBR MBA Executives from Ukraine visited Hyderabad this week in order to develop a strategic marketing plan for Surana Telecom and Power Limited, in the framework of the marketing residential period. In the year 2008, the company has ventured into Solar Photovoltaics (SPV) Sector by establishing a SPV Modules manufacturing Plant (a 100% EOU) at Cherlapally, Hyderabad with an installed capacity of 12MW. Today it is one of the leaders in this sector.

It turned out to be a great experience to integrate the latest marketing developments into a marketing plan for a company that operates in a completely different national environment than most of these students were familiar with based on prior own experience. Also the local managers of the Indian company were excited to receive an important input for their marketing activities from IBR MBA Executives.