Vision and Mission

Our mission keeps us inspired because we are called to:

  • provide meaningful and affordable global education
  • vacate the traditional ivory tower of education, move towards to the center of society and provide unprecedented solutions and
  • provide university services with regards to global and work-integrated learning to other academics and institutions around the world

Focus: making the impossible happen

We are a team of experienced academics and entrepreneurs that reinvented the traditional university with regards to critical components such as management, teaching and research. A proven track record of being able to think out of the box and making the impossible happen unites us as a team that comes from the different corners of the world. The most obvious evidence of making the impossible happen is IBR Institute of International Business Relations and the IBR Global MBA, which has been awarded twice since 2010 with the highest possible accolades by the German, Swiss and Austrian industries.

Focus: the real world

We are deeply moved by people that wish to create a better world but question the value of spending more and more on higher education, whilst their main goal of boosting employability and/or climbing up the career ladder is being scrutinized. The disconnectedness of ivory tower education from the real world creates a major challenge for graduates being thrown into the job market or their own companies, feeling lost and not qualified sufficiently to create meaning for themselves, their employers or their companies.

Focus: serving society

We also hear the frustration of employers around the world that are exposed to a completely inefficient traditional higher educational system. It doesn’t make sense to them to invest millions of dollars into qualifying university graduates before they finally become a profitable and valuable asset to the organization.

We are aware of innovative educational initiatives that traditional universities prevent from taking off the ground. Academic institutions tend to protect their rights to award degrees with reference to academic quality. Too many academics are blocked in utilizing their potential and creativity by traditional structures and associated organizational red tape.

Focus: a university that truly matters

Our mission is to be a university that truly matters. It is meaningful and affordable to every single student and allows them to experience their ability to change the world already whilst studying. Employers engage with us as a preferred and professional solution provider with unprecedented return-on-investments. Academia discovers the university as an unselfish-thinking partner that openly shares expertise, knowhow and technology for the sake of contributing to making higher education most relevant for students, employers and communities alike.