How is it possible to develop markets if you don’t have the budgets international competition has? This and other questions Global MBA students will study during a residential period in Israel. They will get inspired by meeting start-up companies and entrepreneurs. Furthermore, they will be guided to transfer their excitement into developing a real marketing plan for their own companies and/or selected product groups of their companies.

A fantastic experience that follows IBR’s principles of empowering executives to implement learning at their workplace.